Samsung Olympic Experience at Britomart

Samsung wanted to create an Olympic Experience at Britomart during the 2012 Summer Olympics in London.

I was tasked with the creative direction and graphic design for their printed collateral and outdoor promotion. This covered a range of Adshel bus shelter advertising, four large billboard areas within the train station, skinning the escalators and stairwells plus various posters and experiential creative.

Collaborating with ThreeSixty Ltd (fit out), The Orange Group (ambient & experiential) and Barnes Catmur & Friends Dentsu (digital & web) and the managers at Samsung; we came together to produce a highly-stylised, fun event for everyone to remember.