Johnny Barr’s Social Media Identity

I created a range of social media identities as part of Johnny Barr’s rebrand project to create further engagement with their customers and fans.

Being a casual, fun and family-friendly setting we wanted to emphasise those qualities across all of their advertising channels, so their social media presented an excellent opportunity to have some fun with their new identity whilst still maintaining their core values.

I created a series of variations of their chef face brand mark for various holidays throughout the year, when the day arrived they could swap out their profile picture for the day, surprising and delighting their customers.