Adshel ‘Shine Brighter’ Trade Campaign

Adshel were putting together a trade campaign offering local advertising agencies the chance to win a diamond. They needed some help with their creative to convey the ‘shine’ element of the message.

I offered them advice and assistance on getting the art to pop, then we came up with a clever solution that allowed the creative to transform at night, adding a layer of surprise and fun.

Once it got dark the posters were illuminated, revealing a colour change to Adshel’s electric pink in the background and making the neon lights in the art spring to life. We also introduced a hidden diamond graphic behind the word ‘diamond’, which drew further attention to their call to action.